Industry Leaders on I.D.E.A.
I.D.E.A. places a microscope over your mailing practices including your current deliverability and any issues with your mailing systems and service providers. The black-box approach of
"do not worry about deliverability; we are experts at it and we take care of it all for you" is neither realistic nor truthful. Today your reputation and deliverability is directly impacted by all the companies who touch your email program - from the sponsors or affiliates with whom you co-promote, to the vendor who hosts your mailserver, to the service bureau who processes your data. No one company is the cause of the problem nor, acting in isolation, the solution. In addition to their goal of preserving the viability of email, Pivotal Veracity has a sincere commitment to collaboration with the sending and receiving community, & the transparency and open dialogue upon which all successful partnerships rely.
- Dave Fowler, Director, Yesmail
Email marketing benefits from a strong commitment to best practices that serve both the sender and recipient sides of the equation. The components evaluated as part of the I.D.E.A. process underscore the importance of managing all the myriad elements that go into a credible, results-driven email program.
- Elaine O'Gorman, VP, Silverpop
There is a tremendous amount of misinformation in the market, the most onerous of which is the promise that by paying some 3rd party a fee you will be guaranteed inbox delivery at various ISPs. Even if the ISPs themselves place you on their internal white list they do not guarantee you inbox delivery. If, for example, your spam complaints go up, your data management is poor or you’re not RFC compliant, your mail will be blocked or redirected to the spam folder. If you do not address the fundamental problems and policies that resulted in your being blocked in the first place, that white listing won’t last no matter whom or how much you paid. Pivotal Veracity does not perpetuate the false and opportunistic notion there is a quick fix, but empowers mailers with the knowledge, policies and processes they need to effectuate a successful long-term solution.
- Tim Marusich, President, BlueHornet
You simply cannot bring together this many industry leaders and have a static solution. We refer to it as the
big IDEA expressly because it represents the innovative thinking and guidance of the best minds in the business.
- Jane Kaiser, President, Eclipse DM
To obtain the same level of expertise represented in I.D.E.A., a client would typically have to engage two to five different vendors. I.D.E.A. codifies and brings directly to clients best practices based on the first-hand experience of more than two-dozen industry leaders across a wide-range of disciplines in the online communication space.
- David Baker, VP, Avenue A Razorfish
Email arriving in the inbox is affected by a wide variety of factors ranging from recipient permission quality and complaint ratios to sending reputation and ISP acceptable usage policies. Having the information that I.D.E.A provides enables us to offer more effective delivery, reputation and best practice guidance to our clients.
- Scott Olrich, CMO, Responsys