Privacy Policy

I.D.E.A. has created this privacy statement ("Statement") in order to demonstrate our commitment to customer privacy. Privacy on the I.D.E.A. web site (the "Site") is of great importance to us. Because we gather important information from our visitors and clients, we have established this Statement as a means to communicate our information gathering and dissemination practices. We reserve the right to change this Statement and will provide notification of the change at least thirty (30) business days prior to the change taking effect. To be effective, the change must first also be approved by TRUSTe, and will include directions on how users may respond to the change.

Collected Information:

I. Information you provide and how we use it.

Visitor's Request for More Information/ Registration
Users may choose to request additional information from I.D.E.A. by completing an online registration form. Completion of this online form is optional and users may call or email I.D.E.A. if they prefer not to enter data into the online registration form. During registration a user is required to give contact information (such as name and email address). We use this information to contact the user about services on our site for which he/she has expressed interest. At the time you express interest in attaining additional information, or when you register for the service, we may also ask for additional personal information, such as title, department name, fax number, or additional company information, such as annual revenues, number of employees, or industry. Clients can opt out of providing this additional information by not entering it when asked. We will use the information provided to contact the visitor to further discuss customer interest in our company, the Services that we provide, and to send information regarding our company or partners, such as promotions and events. The visitor may elect not to receive any communication via email at the point of registration.

Clients
I.D.E.A. uses the information that we collect on our client site to set up and manage Services for individuals and their organizations. With the exception of the Mandatory System Messages described below, all email communications are strictly sent on an opt-in basis. If you do not specifically elect to receive these communications, you are deemed opted-out of receiving them and will not be emailed.

Marketing Messages -
We may use the information to contact clients to further discuss customer interest in our company, the Services that we provide, and to send information regarding our company or partners, such as promotions and events. Customer email addresses and any personal customer information will not be distributed or shared with any third parties. Client users are required to specifically opt-in to receive these email marketing communications on their first login. Additionally, client users may change their email preferences at any time by changing their Profile or by sending an email to .

Service Messages -
Clients may elect to receive Service-related emails such as a summary of their campaign delivery results. The user is requested to specify their desire to receive such notices at first login and may change their preferences at any time by changing their Profile.

Mandatory System Messages -
Separately, clients are also asked to provide an email address when registering for the Service, in order to receive a username and password. We may use email information to send the user mandatory notices regarding the operation of the service and/or billing status. These messages are directly related to the ongoing operation of the service, are sent only as-needed to ensure the continued operation of the service for the client and are not marketing in nature. Users may request no system alerts or messages via email by contacting us at . Provided the user requesting to opt-out of such mandatory system communications does not jeopardize our ability to provide the services contracted, we will unsubscribe the user. In the event such opt-out does hinder to deliver the services the client has contracted us to provide, the user will be notified that opt-it is not possible. The user will have the ability to terminate their particular license.

Report Data -
Clients of the Service will be using the Site to review reports and download data that I.D.E.A. has tracked for them ("Data"). I.D.E.A. will not review, share, distribute, print, or reference any personally-identifiable Data except as provided in the I.D.E.A. Terms of Use, or as may be required by law. Aggregate data across all clients is summarized and presented in industry benchmarking reports to the benefit of all clients and as a part of the Service; at no time, however, will any aggregate data be presented to other clients or to third-parties that enables the identification of individuals or client organizations.

Individual Data -
Individual records may at times be viewed or accessed only for the purpose of resolving a problem, support issue, or suspected violation of the Terms of Use, or as may be required by law. Of course, clients are responsible for maintaining the confidentiality and security of their user registration and password. Except as we explicitly state at the time we request information, or as provided for in the I.D.E.A. Terms of Use, we do not disclose any personally-identifiable information disclosed by the client to any third-party.

II. Other Information we collect and how we use it.

Cookies
When you interact with the I.D.E.A. Website we strive to make that experience easy and meaningful. When you come to our Web site, our Web server may send a cookie to your computer. Cookies are files that Web browsers place on a computer's hard drive and are used to tell us whether clients and visitors have visited the Site previously.

Standing alone, cookies do not identify you personally. They merely recognize your browser. Unless you choose to identify yourself to I.D.E.A., either by responding to a promotional offer, logging into the client site, opening an account, or registering, you remain anonymous to I.D.E.A.. Cookies come in two flavors: session and persistent-based. Session cookies exist only during an online session. They disappear from your computer when you close your browser software or turn off your computer. Persistent cookies remain on your computer after you've closed your browser or turned off your computer. They include such information as a unique identifier for your browser.

Clients. I.D.E.A. uses session cookies containing encrypted information to allow the system to uniquely identify you while you are logged in. This information allows I.D.E.A. to process your online transactions and requests. Session cookies help us make sure you are who you say you are after you've logged in and are required in order to use the I.D.E.A. application. I.D.E.A. uses persistent cookies, that only I.D.E.A. can read and use, to identify the fact that you are a I.D.E.A. customer or prior I.D.E.A. Website visitor (whatever the case may be). We are especially careful about the security and confidentiality of the information stored in persistent cookies. For example, we do not store account numbers or passwords in persistent cookies. Users who disable their Web browsers' ability to accept cookies will be able to browse our Website but will not be able to successfully use our service.

Log Files
Like most standard Web site servers we use log files. This includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and number of clicks to analyze trends, administer the site, track user's movement in the aggregate, and gather broad demographic information for aggregate use. This information is logged to help diagnose technical problems, and to administer our Site in order to constantly improve the quality of the Service. We may also track and analyze non-identifying and aggregate usage and volume statistical information from our visitors and clients and provide such information to third parties.

Third-Party Sites:
The Site contains links to other web sites. I.D.E.A. is not responsible for the privacy practices or the content of these other web sites. Clients and visitors will need to check the policy statement of these others web sites to understand their policies. Clients and visitors who access a linked site may be disclosing their private information. It is the responsibility of the user to keep such information private and confidential.

Security:
Our Site has security measures in place to help protect against the loss, misuse, and alteration of the Data under our control. When our Site is accessed using Netscape Navigator, or Microsoft Internet Explorer versions 5.0 or higher, Secure Socket Layer (SSL) technology protects information using both server authentication and data encryption to help ensure that Data is safe, secure, and available only to you.

I.D.E.A. also implements an advanced security method based on dynamic data and encoded session identifications, and hosts the Site in a secure server environment that uses a firewall and other advanced technology to prevent interference or access from outside intruders.

I.D.E.A. provides each User in your organization with a unique user name and password that must be entered each time a User logs on. I.D.E.A. issues a session "cookie" only to record encrypted authentication information for the duration of a specific session. The session "cookie" does not include either the username or password of the user. I.D.E.A. does not use "cookies" to store other confidential user and session information, but instead implements more advanced security methods based on dynamic data and encoded session IDs. These safeguards help prevent unauthorized access, maintain data accuracy, and ensure the appropriate use of Data.

Opt-Out Policy:
I.D.E.A. offers its visitors and clients a means to choose how we may use information provided. If, at any time after registering for information or ordering Services, you change your mind about receiving information from us or about sharing your information with third parties, send us a request specifying your new choice. Simply send your request to

Correcting & Updating Your Information:
If clients need to update or change registration information they may so by editing the user or organization record. To update a User Profile, log on to I.D.E.A. and select My Profile to add or update information. To update Organization's data, log on to I.D.E.A. and select Company Setup. To update billing information please email or contact us via mail or telephone using the Contact Us information on www.emaildeliveryaudit.com.

Additional Information:
Questions regarding this Statement or the practices of this Site should be directed to I.D.E.A.'s Security Administrator by e-mailing such questions to .