Detailed Findings

The I.D.E.A. audit includes details on all relevant findings for each practice audited. All findings that may negatively impact your deliverability, reputation or credibility are scored negatively. In addition, findings that may pose risks for CAN-SPAM, RFC, or ISP Policy compliance and those findings that are not industry-recognized Best Practices for Owners and Advetisers are flagged with Issue Flags. Finally, detailed recommendations and best practice guidance are provided for each finding that is negatively scored or poses risks to key constituencies.

Learn more about how Issue Flags are used to identify risks and the Scoring methodology.

Example findings for practice="Infrastructure", section="IP Configuration"

Example findings for "Inbox Deliverability"

Best Deliverability Product/Service

In the Marketing Excellence Awards conducted by ClickZ, Pivotal Veracity, host of I.D.E.A., was voted the winner of the Best E-Mail Deliverability Product/Service award