Risks Identified

In addition to detailed findings and comprehensive recommendations in six main practice areas, the I.D.E.A. audit also flags particular findings based on your exposure to key risks and/or failure to meet industry best practices. A brief overview of the risk areas identified is described below. Issue Flags are intended to draw your attention to the fact a particular finding may have special relevance for somebody or as it pertains to some thing. An overview of the various Issue Flags used and their purpose is provided below.

Legal Compliance "CS"
Findings that may not be compliant with current Federal and State laws such as CAN-SPAM are highlighted for review by you and your attorneys. Detailed recommendations include the applicable statutes alongwith guidance as to how industry experts interpret such laws and real-world examples of how companies are complying.
RFC Compliance "RFC"
RFC stands for Request For Comments. This document governs internet communications and provides the required specifications for SMTP communications and mail server setup. Findings flagged as RFC may be items that are in violation of the RFC. We recommend you have a technical person review the relevant RFC specification against the finding and ensure you are in compliance.
ISP Policies "ISP"
Not all ISPs publish their policies as it pertains to commercial mail to their subscribers. However, when and where findings conflict with the policies of ISPs as it pertains to all commercial mail or their specific requirements for white-listing at the ISP, the finding is flagged.
Best Practices- Owners "BPO"
Findings flagged as BPO are those that may not be in the best interests of you, the owner of the list. In general, findings that are not generally accepted "Best Practices" are flagged. For example, the "Best Practice" for consent is "double optin"; while this may not be legally mandated, it is the "most conservative" method one could use to ensure consent. Thus, any consent methodology that is not double optin would be flagged with BPO. The purpose of the BPO flag is to draw your attention to business policy issues that you may want to review.
Best Practices- Advertisers "BPA"
Findings flagged as BPA are those that may not be in the best interest of Advertisers or, in other words, those companies who may place ads in your email or rent your list. In general these are findings that may impact your future deliverability and the performance of the advertising and/or impact the Advertiser's reputation if they were to advertise with you.

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