What is Audited

The I.D.E.A. audit is an extensive evaluation of the business policies, mailing practices, and systems that have a direct impact on the deliverability and credibility of your email communications. The audit evaluates over 200 data points/issues in 6 main categories: Infrastructure, Permission, Reputation, Messaging Practices, Advertiser Policies, and Inbox Deliverability. Examples of the types of issues evaluated in each of these categories are listed below. To a view a sample of how findings are presented click on the linked items below or detailed findings on the left menu.


Infrastructure
Permission
  • System/IP Configuration
  • Header consistency
  • Authentication (SPF, SenderID, Domain Keys)
  • Reverse DNS configuration
  • Required RFC addresses and DSN acceptance
  • All on & offline data sources
  • Required legal notices and declarations
  • Unsubscribe provisions, extent, and functionality
  • Registrant Record keeping

Reputation
Messaging
  • IP blacklisting
  • URL blacklisting
  • ISP whitelisting
  • ISP feedback loops
  • Outbound Throttling mechanisms
  • Contact frequency
  • Bounce management & policies
  • Inbound reply & complaint management

Advertiser Policies
Inbox Delivery
  • Permission methods
  • Unsubscribe policies
  • Required notices
  • Advertiser vetting processes
  • Largest Webmail Providers: Gmail, Hotmail, Yahoo
  • Largest Consumer ISPs: AOL, MSN
  • Large and Small Business Domains

Lookup Audit #
Go